Autonomous Farming

Earth Rover is a UK precision farming startup setup in partnership with Harper Adams University and the RAL Space Autonomous Systems Group. Earth Rover is focused on integrating the best available robotic agriculture technology into working applications that farmers can use and rely on at scale.


Earth Rover has been co-founded by a pioneering farmer, a world leading agricultural roboticist, experienced technology entrepreneurs and world class technical experts across hardware and software development, AI and industrial automation.

James Brown

James is Managing Director of Pollybell Farms. Pollybell is one of the UK's largest organic vegetable producers and is well know as one of the UK's leading pioneers of modern, innovative, sustainable farming.

Simon Blackmore

Simon is one of the world's leading experts on robotic agriculture. Previously Head of Engineering at Harper Adams University he holds academic chairs around the world and has helped define the future of farming.

Alina Costache

Alina is an experienced entrepreneur, consultant and strategic advisor. She founded Odyssey PR, has a diploma in Global Business from the Saïd Business School at Oxford University and has advised €10bn+ market cap publicly listed companies at board level.

Paul Harter

Paul is an experienced product developer specialising in robotics, software-hardware integration and digital manufacturing. He worked as a research technologist at BBC Research & Development and previously created Digirostrum, Printcraft & Smartdesk.

Sergio​ A. ​Martinez

Sergio is a highly skilled software and hardware engineer specialising in AI and embedded system development. Previously CTO at FlickTek, he was a software architect at Intel and Autonomy, and developed the video recognition systems at Blinkx.

Juan Esteban Paz

Juan is a highly skilled mechatronic engineer with a degree in engineering from Universidad de Piura. Specialising in robotics, rovers and industrial automation, he previously developed Florsani's high volume automated flower harvesting system.

Strategic partnerships

Earth Rover has close working relationships with the UK's leading experts in the fields of Autonomous Robotics, Autonomous Farming systems and innovative Organic Farming.

The National Centre for Autonomous Farming at Harper Adams is the UK's leading research centre for robotic and presision farming.

Through Professor Simon Blackmore we collaborate with Harper across a range of R&D, testing and fundraising activity.

The RAL Space Autonomous Systems Group comprises of the space engineers who designed the ExoMars Rover's autonomous driving systems. They collaborated with Harper Adams to adapt this for agricultural use.

Earth Rover have licensed the resulting technology.

Pollybell are one of the UK's largest organic vegetable farmers and one of the leading farms in the UK applying advanced, high technology, sustainable farming methodologies to traditional crop management.


Earth Rover has been funded by Post Urban Ventures and the European Space Agency.

Post Urban Ventures is a UK-based hard tech incubator. They work with universities and entrepreneurs to create science based technology companies.

The European Space Agency Business Incubation Centre in Harwell helps and funds start-ups and research teams to commercialise space technologies.


We're a UK company based at the Rutherford Appleton Laboratory Harwell Campus in Oxfordshire.

G27 Atlas Building
Fermi Avenue
Harwell Campus
Didcot OX11 0QS